One of our client who is an online mortgage banker who offers discount mortgages had a crisis when its major channel changed its existing model to pay-per-click model. Our client needed a cost-effective model for capturing leads. During this time, the mortgage lending business started on a downward trend. For their survival, they needed and more efficient sales process, marketing process and needed to leverage the online model. With many online and offline sources, they didn’t know which lead generated more sales.
At Cloudalyze we analyzed their unique requirement and came up with a plan. We implemented Salesforce in response to their pricing changes of its channel partner and customized its instance to fit the needs of the mortgage industry. We continued to customize their application as needed with the AppExchange builder. We also integrated their communication medium with Salesforce so that we can capture data related to all their telephonic conversations. Also, we gave them solutions for direct data access to other loan originating systems.
Impact on client’s business
Within months of implementing Salesforce for their business, the company increased its loan production without an increase in the marketing costs. Our client started a new operation and became a leading mortgage leader in the internet space within three-quarters. The company now has unprecedented real-time visibility into new leads, which are marked, tracked, flagged, and distributed immediately to the appropriate segment specialists.